Ryan Rotary Performance
Measuring the success of a small business
The Plan
Several consultations were key to creating an effective plan that was implemented for RRP.
In just a few years this company has gone from strength to strength.
RRP Case Study
Ryan Rotary Performance is a company specialising in Mazda Rx8 parts and engine re-builds. Their clients are from all corners of the globe, as far as Australia.
France are high on the list of top selling countries along with Spain, UK, Germany and Sweden.
How did I solve it?
My approach
RRP’s website is built using WordPress CMS and Woo Commerce using various plugins and a theme. Various tweaks using CSS and PHP snippets have been added to get the site looking sleek and functioning to its maximum potential.
The site has a SSL Certificate and is PCI Compliant with the benefit of 2 factor authentication enabled for their customers.
Products
Once I had established product info and variations an efficient catalogue was created.
Knowledge Base
This project has been a fantastic learning curve for me, and I have learned a lot about Wankel engines.
Partnership
The whole team at RRP have been a pleasure to work with and helping grow their business has been enlightening.
Ad Campaigns
Several Facebook and Instagram ad campaigns were used to gain more than 11k followers.
SEO
Search engine optimization is always ongoing, especially when new products are being added regularly.
Stay In Touch
Keeping in constant touch with my clients helps me better understand their needs and the best approach to take.
Problems
It’s not always perfect and errors can occur. However, I’m on it in an instant to get any issue resolved quickly.
Timing Is Key
Regular sales for RRP at the key moments, like Christmas or Easter maximise sales.
Fine-tuning
RRP have a custom made engine configurator (product), meaning their customers can fine tune a re-build to their requirements.
Check It Out
Their site is 100% PCI compliant and secured by a 256bit SSL Certificate. User logons also have 2 factor authentication enabled.
Monitoring
Running an online business needs constant monitoring which will be regular updates and domain renewals.
47
pages,
and 21 posts
93
products,
with 30+ product variations
8000
average visitors
per month 2021
5
+ Years
of trading
What the customers see
Frontend Development
What the user sees is the result of many design tweaks and adjustments, just so my client Carl at RRP is happy with not only the look of the site, but also how it feels.
Making the website work
Backend Development
Behind the scenes is a complex Content Management System – CMS, which I have come to enjoy using and working with.
WordPress is now my No.1 go to when creating any site.
I’m an Official IONOS Partner
opens in new window